REVYN NFT Provider - Astar Network Treasury Proposal
Mass Market Web3 Adoption Through Malaysia's Digital Payment Infrastructure
Executive Summary: Deploy proven NFT creation platform to onboard 5,000+ mainstream Malaysian users to Astar Network through familiar RM5 e-wallet payments.
URL: https://juzlinkempire.com/app-revyn-client/
BlockScout History:
FUNDING REQUEST: 430,000 ASTR
- Project Duration: 6 months
- Category: Ecosystem Growth & User Adoption
- Status: Production-ready platform seeking scale funding
Strategic Opportunity
The Web3 Adoption Challenge
Current blockchain adoption faces a critical barrier: complexity. Traditional onboarding requires users to understand wallets, gas fees, and blockchain concepts before they can participate. This creates an insurmountable barrier for mainstream adoption.
Our Solution: Invisible Web3
REVYN eliminates complexity by integrating blockchain functionality into familiar payment flows. Malaysian users create NFTs using existing e-wallet infrastructure (GrabPay, Touch 'n Go) without needing cryptocurrency knowledge.
Market Validation
- ✅ Live platform processing real transactions on Astar Network
- ✅ Integrated payment gateway accepting Malaysian e-wallets
- ✅ Proven user experience with 4-step NFT creation process
- ✅ Smart contracts deployed and generating actual network activity
Market Analysis: Malaysia
Digital Payment Leadership
- 32.7 million population with 84% smartphone penetration
- 87% e-wallet adoption rate - highest in Southeast Asia
- 23+ million active users across major e-wallet platforms
- RM70 billion government MyDIGITAL initiative driving digital transformation
Creative Economy Opportunity
- RM23.7 billion creative industry ready for digital monetization
- 200,000+ digital artists seeking new revenue streams
- Cultural heritage assets across 13 states with unique traditions
- 50,000+ small businesses exploring digital engagement strategies
Price Point Strategy
RM5 positioning captures the Malaysian market psychology:
- Equivalent to daily coffee purchase - low friction for trial
- Accessible to students, artists, and small businesses
- Higher than impulse threshold - maintains perceived value
- Sustainable for platform economics and user acquisition
User Experience Flow
- Content upload: Users submit digital artwork through web interface
- Payment processing: Seamless RM5 transaction via preferred e-wallet
- Automated minting: Platform handles all blockchain interactions
- Digital delivery: Users receive shareable NFT with permanent ownership
Blockchain Integration
- Custodial wallet management: Platform maintains Astar addresses transparently
- Real transaction generation: Every payment creates legitimate network activity
- Gas fee optimization: Efficient smart contract design minimizes costs
- Network contribution: Consistent transaction volume supports validator ecosystem
Impact Projections
User Acquisition Targets
| Phase |
Timeline |
Target Users |
Strategy |
| Phase 1 |
Month 1-2 |
500 users |
Targeted Malaysian artist communities |
| Phase 2 |
Month 3-4 |
2,000 users |
Social media and referral campaigns |
| Phase 3 |
Month 5-6 |
5,000+ users |
Partnership expansions and viral growth |
Network Activity Generation
- 15,000+ NFT minting transactions on Astar Network
- Consistent daily activity supporting network health metrics
- Real gas fee generation contributing to validator rewards
- Transaction diversity enhancing network utilization statistics
Strategic Value for Astar
- Mainstream user onboarding without technical barriers
- Southeast Asian market penetration establishing regional presence
- Cultural content showcase demonstrating global blockchain utility
- Developer ecosystem enhancement through open-source tooling
Competitive Advantages
First-Mover Position
- Only platform bridging Malaysian e-wallets directly to Astar Network
- Established relationships with local payment processors
- Understanding of Malaysian digital behavior patterns
- Government compliance and regulatory alignment
Scalability Framework
- Partnership pipeline: Museums, educational institutions, cultural organizations
- Technology stack: Proven architecture supporting high transaction volumes
- Business model validation: Sustainable unit economics demonstrated
Financial Projections
Revenue Model
- Platform fee: RM1 per NFT creation (20% margin)
- Premium features: Enhanced metadata, collection management
- Partnership revenue: White-label solutions for institutions
- Transaction volume: 15,000+ NFTs × RM5 = RM75,000 gross revenue
Fund Allocation
| Category |
Percentage |
Amount (ASTR) |
Purpose |
| Marketing & User Acquisition |
40% |
172,000 |
Targeted campaigns, influencer partnerships |
| Technical Development |
30% |
129,000 |
Platform scaling, feature enhancement |
| Operations |
20% |
86,000 |
Customer support, payment processing, compliance |
| Contingency |
10% |
43,000 |
Market adaptation, unexpected opportunities |
Success Metrics
Primary KPIs
- User acquisition: 5,000+ registered Malaysian users
- Transaction volume: 15,000+ successful NFT mints
- Network impact: Measurable increase in Astar daily active addresses
- Revenue achievement: RM75,000+ platform gross revenue
Secondary Indicators
- Social engagement: User-generated content sharing and virality
- Partnership development: Museums, schools, and businesses onboarded
- Regional interest: Inquiries from other Southeast Asian markets
- Developer adoption: Third-party integrations using our open-source tools
Long-term Vision
Phase 1: Malaysia Domination (6 months)
Establish market leadership in Malaysian NFT creation through seamless user experience and aggressive user acquisition.
Call to Action
REVYN represents a proven path to mainstream Web3 adoption. We've eliminated the traditional barriers to blockchain participation by making the technology invisible to end users while generating real network value for Astar.
This proposal requests 430,000 ASTR to scale a working solution that will:
- ✅ Onboard 5,000+ mainstream users to Astar Network
- ✅ Generate 15,000+ real blockchain transactions
- ✅ Establish Astar's presence in Southeast Asia's largest digital economy
- ✅ Create replicable framework for global expansion
The platform exists. The users are waiting. The opportunity is now.
Let's bring Malaysia to Astar Network - one RM5 NFT at a time.
Contact Information
Hello, @bLCn...krMM! I find your proposal interesting and focused on addressing issues that are indeed happening. However, the typical process for proposing and requesting treasury funds (as you are doing) must create a public topic on our Astar Forum here: https://forum.astar.network/latest.
Please let me know if you need help with anything!