Hello everyone!
After a couple of weeks receiving feedback from the community we finally enough information to apply for this proposal.
Empowering Latam Onchain – Astar & Soneium
By Kairos Research
🧩 Overview
This proposal aims to boost adoption of Astar and Soneium in Mexico and Latin America through high-quality reports, interactive onchain quests, and strategic community-building. Backed by Kairos Research, the initiative will focus on empowering Spanish-speaking users, builders, and developers with relevant tools and resources.
You can find the complete version of this proposal here
This proposal is divided in three budget request based of community feedback. This proposal correspond to the upfront payment. Next update will be after deliverables of Milestone 1.
🎯 Objectives
- 2 Deep Dive Reports on Astar & Soneium
- 12 Ecosystem Updates via Newsletter & Livestream
- 12 One-Pagers for key dApps
- 1 Onchain Quest
- 1 Ambassador Interview
- Dashboard to track onchain quest metrics
🔧 Deliverables
- Reports: 2 comprehensive reports to Astar/Soneium ecosystems in Spanish & English
- One-Pagers: Visual summaries of 12 dApps to ease onboarding
- Ecosystem Updates: Weekly newsletter + livestream series
- Onchain Quest: Interactive campaign with real tasks and prize
- Community Content: Ambassador interviews, social campaigns
👥 Team
Kairos Research is formed by 5 core members + 1 external Data Scientist.
Notable collaborations include Meta Pool, PBS Foundation, CELO, Ethereum Foundation, Gitcoin, House of Representatives in Mexico.
Team achievements: ETHGlobal winners, mentors at Makers Fellowship, speakers at over 10 IRL events.
📊 KPIs
- 600 newsletter subs
- 200 avg livestream viewers
- 100–150 unique onchain quest participants
- 100 downloads per report
- 20 reposts per one-pager
💸 Budget & Milestones
Total Requested: 392,910 ASTR (~$9,822.75 USD)
Payment Plan:
- $3,000 upfront
- $3,000 at Milestone 1 (Week 6)
- $3,822.75 at Milestone 2 (Week 12)
Key Expenses:
- Deep Dive Reports: $3,000
- One-Pagers (12): $2,400
- Newsletter & Livestreams (12 each): $1,200
- Onchain Quest + Dashboard: $1,800
- Interviews + Tools + Margin: $1,422.75
📆 Timeline
- Weeks 1–6: First report, half newsletters/livestreams, 6 one-pagers, Quest launch
- Weeks 7–12: Second report, remaining content, finalize quest & dashboard
🧠 Methodology
- Spanish-first research & writing
- Iterative content testing with real users
- Distribution via X, IG, Telegram, YouTube, and newsletter
📍 Alignment with Astar
This proposal strengthens Astar and Soneium’s presence in LatAm through direct user onboarding, strategic communication, and ecosystem integration — driving real onchain activity.
🔍 Feedback & Adjustments
- Reduced budget by 37.25% after community feedback
- Replaced Kagla Finance with more relevant dApp
- Implemented milestone-based KPIs for transparency
🛡️ Risk Management
- Gantt-based tracking for deliverables
- 5% safety margin for unforeseen costs
- Active engagement with ecosystem teams for updates
✅ Conclusion
Kairos Research is committed to building long-term impact for Astar and Soneium in Latin America through education, community, and practical use cases. This proposal invites collaboration to strengthen the region’s role in the global Web3 landscape.
Contact: @Ariiellus (Telegram/X)
Substrate Address: b3iuevkunuE7CQRwkfTdgGkQdW3L84hDRnDf6vCpkZcMb4W
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